Gemstone Information

GOLDITUDE — MATERIALS & GEMSTONES

Real gold,
real stones.

A closer look at what goes into every piece — from solid 14k & 18k gold to the lab-grown and genuine stones we set by hand.

01 — Our Materials

Made of the real thing

14k & 18k

Solid gold

All the way through — never plated, never filled. The colour never wears off.

Lab-grown stones

The same crystal as mined gems — conflict-free, and fairer on price.

Hand-set

Set & checked in the Grand Bazaar.

Made to last

Built for everyday wear.

The Karat

14k or 18k — always solid

Karat is the share of pure gold in the alloy. Higher karat means a richer colour; lower karat adds everyday toughness.

0k
Our everyday-strong gold

A touch more alloy makes 14k a little tougher for everyday and piercing wear — with a warm, classic gold tone.

0k
Higher purity, deeper colour

More pure gold gives 18k a richer, deeper colour — the luxurious choice for pieces that feel extra special.

02 — Gold Tones

Three shades of gold

Yellow gold

Timeless and warm — the classic, instantly recognisable tone.

White gold

Sleek and modern, with a cool finish that lets stones shine.

Rose gold

Soft and romantic — a warm pink that flatters every skin tone.

03 — By Your Month

Birthstone calendar

Every month has its stone. Find yours — or someone special’s.

Jan
Garnet
Feb
Amethyst
Mar
Aquamarine
Apr
Diamond
May
Emerald
Jun
Pearl
Jul
Ruby
Aug
Peridot
Sep
Sapphire
Oct
Opal
Nov
Citrine
Dec
Blue Topaz
04 — The Stones

Gem explorer

Pick a stone to reveal its character, birth month and care.

Diamond
April

Diamond

The hardest gem of all and endlessly brilliant. Our lab-grown diamonds are optically and chemically identical to mined ones — pure light, kinder origin.

MeaningStrength, clarity, everlasting love.
CareVery durable; warm soapy water and a soft brush.
05 — Keeping It Brilliant

Quick care guide

Tougher stones

  • Diamond, sapphire, ruby, aquamarine, citrine, garnet, amethyst
  • Warm soapy water and a soft brush
  • Rinse, then dry with a soft lint-free cloth
  • Still remove before heavy chemicals or impact

Delicate stones

  • Opal, pearl, emerald, peridot, moonstone, turquoise
  • Wipe gently with a soft, slightly damp cloth only
  • No ultrasonic cleaners, heat or harsh chemicals
  • Put jewellery on last — after perfume and lotion

Find a piece that’s yours

Explore solid-gold designs set with the stones you love.