Solid gold, made to be lived in

Real gold, made for every day
Golditude crafts 14k and 18k solid gold piercings and fine jewellery — designed in New York, handmade in Istanbul's Grand Bazaar, and set with lab-grown stones.
Where it began

Golditude began in 2016, under the Esasium family, around one stubborn idea: real gold shouldn't be saved for special occasions. Too much everyday jewellery fades and ends up forgotten — so we set out to make the in-between.

No plating, ever

Everything we make is 14k or 18k solid gold — never plated, never filled. Gold that lives on your skin, won't flake or fade, and holds its value for a lifetime.

Brilliance, a better way

We set our gold with lab-grown stones: the exact same crystal as mined gems, with a gentler origin and a fairer price. Real sparkle, kinder choice.

Made in the Grand Bazaar

Our pieces are designed in New York and brought to life by master jewellers in Istanbul's Grand Bazaar, where gold has been worked by hand for more than 500 years.

Accessible luxury

Today, Golditude is fine gold made accessible — modern design, age-old craft and honest pricing, so timeless pieces aren't out of reach.

Our vision

Fine gold, without the fine-jewellery markup

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Where craft meets the everyday

Golditude isn't about locking gold away for special occasions. We craft solid-gold piercings and fine jewellery that become part of your daily life — pieces that feel personal, last for years, and never ask to be taken off.

Solid 14k–18k Gold
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Lab-grown Stones
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Grand Bazaar Craft
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Solid 14k–18k Gold
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Lab-grown Stones
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Grand Bazaar Craft
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Solid 14k–18k Gold
♦
Lab-grown Stones
♦
Grand Bazaar Craft
♦
Solid 14k–18k Gold
♦
Lab-grown Stones
♦
Grand Bazaar Craft
♦
Solid 14k–18k Gold
♦
Lab-grown Stones
♦
Grand Bazaar Craft
♦
Solid 14k–18k Gold
♦
Lab-grown Stones
♦
Grand Bazaar Craft
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Gold made to be lived in •

Core Values

We believe gold should be worn, not stored. Every Golditude piece is solid 14k–18k gold, set with lab-grown stones and finished by hand — made to move with you through everyday life and to last well beyond it.

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solid gold & lab-grown stones

Better gold, for everyone

We don't cut corners on what matters. Our pieces are crafted from 14k and 18k solid gold — never vermeil or plating — and set with lab-grown gemstones. Real materials, honest pricing, made to be kept.

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14k–18k Solid Gold

Real gold all the way through — never plated or filled.

Lab-grown Stones

The same brilliance as mined gems, with a gentler origin.

Grand Bazaar Craft

Finished by hand by master jewellers in Istanbul's historic ateliers.

Designed in New York

Modern shapes made for real, everyday wear.

Why Golditude

Golditude takes a refreshingly direct approach to fine jewellery: solid 14k–18k gold, lab-grown stones and honest pricing — luxury stripped of its markup.

What sets Golditude apart is the pairing of New York design with the centuries-old goldsmithing of Istanbul's Grand Bazaar.

In a market full of plated pieces that fade, Golditude stands out for making real, solid gold you can wear every single day.

By choosing lab-grown stones and solid gold, Golditude shows that responsible and beautiful don't have to cost a fortune.
Everyday gold
Free 30-Day Returns

Not quite right? Return it within 30 days — we cover the return shipping.

World-Class Warranty

Every piece is backed by our warranty, so you can buy with confidence.

Lab-grown, by Choice

Stones grown, not mined — a kinder origin and a fairer price.

Care & Guidance

Simple aftercare advice to keep your gold looking its best for years.
Extremely pleased with purchase, a classy buy, fitting to wear either casually or dressed up. Seriously considering purchasing the next size up.
Broken hearted
Ceo at Oran
Double sided gold/silver hoop earrings. Perfect size switch round to have rither gold or silver on the outer view, goes with everything. Great everyday earrings
Lucy KR
Mangager Biosh
Lovely size - not too small, good weight and they look different to any other hoops I have. I have worn them almost everyday since I got them.
Andri Z
From UK

Our Collection ✨

Explore solid-gold piercings, rings and everyday fine jewellery.
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Everyday Solid Gold

Discover pieces made from 14k and 18k solid gold and set with lab-grown stones — designed for daily wear and made to last.

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More to Explore

Learn more about our materials, our craft, and how we care for what we make.

Our Warranty

How we stand behind every piece we make.

Lab-grown Stones

Why we choose grown gems over mined.

Care & Maintenance

Keep your solid gold looking its best for years.